Who Cares? – Eleos Health documentary

Who Cares? is a 45-minute documentary produced by Eleos Health and Impact Collaborative about the behavioral-health clinicians holding the field together, and the burnout, paperwork, and quiet exits that come with the work. The goal was to give the film somewhere to live and a way to travel, without flattening a story about real clinicians into a pitch for Eleos.

I led the brand and marketing build that turned the film into a movement, with its own identity and a home at whocarestoday.com. My role spanned strategy and execution across brand, messaging, the website, and a full print and social campaign, along with the video cuts that carry the film.