Who Cares? – Eleos Health documentary
Who Cares? is a 45-minute documentary produced by Eleos Health and Impact Collaborative about the behavioral-health clinicians holding the field together, and the burnout, paperwork, and quiet exits that come with the work. The goal was to give the film somewhere to live and a way to travel, without flattening a story about real clinicians into a pitch for Eleos.
I led the brand and marketing build that turned the film into a movement, with its own identity and a home at whocarestoday.com. My role spanned strategy and execution across brand, messaging, the website, and a full print and social campaign, along with the video cuts that carry the film.
After we produced “Who Cares?”, a documentary film about the crisis facing behavioral health clinicians, we needed someone who could build a brand, website, and a movement around it, not just a launch campaign.
Ido brought both the strategic thinking and the personal investment the project deserved. He cared about the film the way we did, and that showed in his work.
I would recommend him without hesitation to anyone working on something that requires creative rigor, marketing expertise, and genuine commitment.
After we produced “Who Cares?”, a documentary film about the crisis facing behavioral health clinicians, we needed someone who could build a brand, website, and a movement around it, not just a launch campaign.
Ido brought both the strategic thinking and the personal investment the project deserved. He cared about the film the way we did, and that showed in his work.
I would recommend him without hesitation to anyone working on something that requires creative rigor, marketing expertise, and genuine commitment.
What I delivered
Website
Print & social campaign
