Ido Assaf
Ido Assaf · Fractional CMO

Marketing for startups building hard things.

If your tech solves complex problems, I'll help your customers get it, want it, and love it. Built for founders who'd rather ship code than write copy.

Ido Assaf at his desk

Proudly worked with these teams

ZestyRadiantQwakHyroSpot by NetAppControlMonkeyAttributeScaleOpsEleos
Ido Assaf

I'm a former engineer who fell in love with marketing and storytelling.

Today, I help deep-tech teams sound as smart, and look as cool as the features they're building.

If it's messy, niche, or tough to explain - I'm all in.

My Story
Who I work with

You won't have to explain your category to me.

Five corners of deep-tech I know well enough to skip the onboarding.

DevOps & platform

Kubernetes, CI/CD, Terraform, and the internal developer platform your team is trying to build.

Cloud

AWS, GCP, Azure. Migration, cost, and the products built on top of them.

Cybersecurity

CVEs, exposure, CTEM, the SOC workflow. I started out as a sales engineer in cyber.

AI

LLMs, agents, evals, and the unglamorous work of making them production-ready.

FinOps

Cloud spend, commitments, unit economics. I led marketing at Zesty and Spot.

What I love doing

You build the product. I help the world get it.Here's what that looks like.

See More Work
Testimonials

How my clients feel

Shahar Ben-Hador
Shahar Ben-HadorCEO & Co-founder, Radiant

Ido started as an advisor and quickly became an irreplaceable part of our team. When our VP of Marketing left, he stepped up as a fractional CMO and owned the role like a full-timer.

From leading our rebrand to producing high-impact videos and running two major conference activations - Ido brought a rare mix of deep technical understanding and creative energy that took Radiant to new heights.

He's the kind of partner you can fully trust, one who never drops the ball, treats your brand like his own, and consistently delivers results that feel anything but part-time.

Radiant
Izhak Zimmerman
Izhak ZimmermanCEO & Co-founder, Attribute

I hired Ido for a short-term project to build and launch our first website. Initially, he was tasked with writing content, but he went above and beyond, crafting our strategic narrative, brand messaging, and product design elements under tight deadlines.

Ido's ability to translate complex concepts into compelling stories made our website launch a huge success. I highly recommend working with him.

Attribute
Aaron Bours
Aaron BoursCMO, Hyro

I brought Ido on as a fractional CMO at Hyro while I was away for seven months. He stepped in seamlessly, connected with and led our 8-person marketing team, and kept things moving without missing a beat.

From strategy to execution, Ido delivered, despite working only part-time.

He understood our goals, kept the team aligned, and provided structure and clarity at a critical time for the company.

I couldn't have asked for a better stand-in. I highly recommend.

Hyro
Lori Brigg
Lori BriggFormer CRO, Zesty

What truly sets Ido apart is his remarkable creativity. He has an innate talent for transforming even the most mundane marketing initiatives into captivating experiences that resonate with customers. He consistently delivered exceptional work that exceeded expectations.

I have no doubt that Ido will excel in any future endeavor he undertakes. His unwavering passion for innovation and creativity, combined with his hard working attitude and exceptional skills, make him an invaluable marketing asset.

Zesty
Aharon Twizer
Aharon TwizerCEO & Co-founder, ControlMonkey

I hired Ido as a Fractional CMO for ControlMonkey to help us scale our marketing efforts.

Besides his vast knowledge of Cloud and DevOps technology, Ido is a brilliant marketer with exceptional creative skills. Ido's presence, dedication, and passion for our success make him an integral part of the team.

I highly recommend working with Ido. He was exactly the partner I was looking for to help us level up our marketing.

ControlMonkey
Amit Ashbel
Amit AshbelVP of Marketing, Qwak

We engaged with Ido and Avi to produce a new commercial for Qwak that would explain our platform in a fun and engaging way.

From the initial concept to the final execution, Ido and Avi demonstrated world-class professionalism and creativity. I wanted to thank them again for their magic and devotion, which made this commercial a huge success with great feedback across the board.

Qwak
Why me

A marketer who actually gets what you built

I spent ten years in technical roles before marketing, so I get your product without a translation layer, and turn it into a story the market actually wants to hear.

I read your code and your roadmap

Positioning that stays technically honest, so nothing gets lost between what you built and how the market hears it.

Part-time CMO, full-time ownership

A senior operator who owns strategy and execution end to end, and runs the work alongside your team, start to finish.

Complex tech, made easy to buy

Messaging that makes a hard-to-explain product click in seconds. Deep-tech know-how meets sharp storytelling.

Proven across deep-tech

Pre-seed rebrand or Series B scale, I've run this playbook before. You get what's already worked, fast.

Ido Assaf

Let's build an awesome brand together