Ido Assaf
Services
Fractional CMO

You've been your company's CMO long enough.

Every technical founder runs marketing before they hire for it, usually guessing, because you were never trained for the job. I take the function off your plate, so you can focus on selling and building your product.

Let's talk
Ido Assaf
The payoff

Part-time CMO with full-time results

Narrative & positioning

Buyers get what you do in one read. The story holds from your LinkedIn to your homepage to your sales calls.

Website conversion

A site that turns visitors into conversations instead of confusion, with pages built to help your buyers get it and want it.

LinkedIn presence

Three posts a week per profile, so you show up consistently where your buyers are, instead of going quiet.

Sales enablement

The deck, the one-pager, the competitive story, so you or your reps walk into the first demo with the ammunition to win it.

Peace of mind

Put those four together and marketing stops living on your plate. Someone senior owns it, it's moving, and you're back in the product, where you wanted to be the whole time.

The engagement

What working together looks like

From the first call to running the function.

  1. 01

    We talk

    Before our first call, I research and analyze your marketing. You walk in to a full teardown and an honest read: what's leaking, what's working better than you think, and what I'd fix first. No pitch.

  2. 02

    We agree on the plan

    I come back with an initial GTM plan and a clear scope: what I'll own, and what we run in the first 90 days. You know exactly what you're getting before anything starts.

  3. 03

    Onboarding and quick wins

    I go deep on the product and your team, and ship a couple of sharp fixes early, usually the homepage and the messaging that's costing you most, so momentum builds from the first weeks.

  4. 04

    The routine

    I'm embedded in your team: in your Slack, in the weekly sync. I own marketing week to week, brief the vendors, ship the campaigns, and report the numbers, while you stay on the product.

Where you are

One of these is probably you

What you need depends on the moment you're in, and knowing what to skip until later is half the job.

Stealth

You're about to come out of hiding and the market's never heard of you. I lock the positioning, the narrative, and the website before launch day, so you go public saying something people remember.

Launch

You're live with early traction, and marketing landed on you by default. I take it off your plate and build the engine: the channels that work, the content, and pipeline you can actually see.

Scale

You've got a team but no senior hand on the wheel, or your marketing lead just walked. I step in as interim CMO, steady the function, and run it until your full-time hire is ready, then hand off.

Why work with me?

What you're actually getting

01

Fluent in your stack

You won't have to explain what rate limits, Kubernetes pods, or CVEs are. I came up through engineering, so I get your product before I market it, no translation required.

Ido Assaf

And the person you're actually working with

  • I treat your brand like it's mine, and I don't drop the ball.
  • I own the outcome, not the hours.
  • I bring you problems already half-solved, before they turn into fires.
  • And honestly, I'm a good hang. You'll like having me in your Slack.

Want to see how I'd fix your marketing?

Start with a free teardown: an honest read on where things stand and what I'd change first. No commitment.

Get a free teardown
What founders say

Don't take my word for it

“The kind of partner you can fully trust, who never drops the ball and treats your brand like his own.”
Shahar Ben-Hador

Shahar Ben-Hador

CEO & Co-founder

350%

more marketing-sourced pipeline

FAQ

Questions founders ask

How is this different from an agency?

You work with me, not an account manager handing your account to a pod of juniors. I take a handful of clients at a time, and I'm in your Slack and your weekly sync, doing the work myself.

What does it cost?

Retainers start at $10k a month, scoped to what your marketing actually needs. We agree on the scope together before either of us commits.

What if I already have a marketing team?

Then I lead it. A lot of my work is stepping in as interim CMO over a junior team, or covering the gap when a marketing lead leaves.

How long do we commit for?

You can leave whenever you like. We scope a starting engagement to get going, with no long lock-in, and most clients wind it down once marketing is running on its own or they've made a full-time hire.

Do you take equity?

It depends on your stage. Cash works on its own, and for early-stage teams I'm open to cash plus a little equity. We figure out what fits.

What happens first?

Before anything, you get a teardown of your marketing. If we move ahead, the first month is an operating plan plus a couple of quick wins.

Pricing

From $10,000 / month

A flat monthly retainer, scoped to what your marketing actually needs. We work out the scope together before either of us commits.

Start a conversation
Ido Assaf

Let's build an awesome brand together