Ido Assaf
Services
Fractional PMM

Make your product as clear to buyers as it is to your engineers.

Embedded product marketing for tech startups. Owned by a former engineer who gets your product and builds the GTM assets that ship it to market.

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Ido Assaf

What's included

01

Unified positioning & messaging

One story your sales, product, and marketing teams all tell the same way, so buyers hear a consistent message everywhere.

02

Sales enablement

Pitch decks, one-pagers, case studies, and battlecards that give your reps what they need to win the deal.

03

Website messaging optimization

Rewrite the pages that convert so visitors understand what you do and why it matters in seconds, not minutes.

04

End-to-end feature launches

Own the full launch of features and product releases, from narrative to assets to the go-to-market motion.

Service areas

The full marketing function, run end to end.
Open any area to see what that means in practice.

  • Who exactly you're for and the one frame that makes your product land. The foundation every other asset is built on.

  • Pitch decks, one-pagers, case studies, and battlecards that give your reps what they need to win the deal.

  • Own the full launch of features and releases, from narrative to assets to the go-to-market motion.

  • Rewrite the pages that convert so visitors understand what you do and why it matters in seconds, not minutes.

  • Track who you're up against and arm your team with the honest story of why you win.

  • The content that earns trust before the first call and keeps your story consistent across every channel.

How it works

From first call to running the function

  1. 01

    Embed

    Plug into your team, product, and roadmap so the work moves at the speed of the company.

  2. 02

    Position

    Lock the positioning and messaging foundation that everything else builds on.

  3. 03

    Ship

    Build and launch the GTM assets (decks, pages, launches) that take the product to market.

  4. 04

    Operate

    Keep the messaging sharp and the launch engine running release after release.

Pricing

From $8,500

Per month, retainer-based.

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Ido Assaf

Let's build an awesome brand together