Make your product as clear to buyers as it is to your engineers.
Embedded product marketing for tech startups. Owned by a former engineer who gets your product and builds the GTM assets that ship it to market.
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A clear story, and the assets that sell it
Positioning & messaging
One story your sales, product, and marketing all tell the same way, so buyers hear the same thing everywhere they look.
Sales enablement
Decks, one-pagers, case studies, and battlecards that walk your reps into a deal with what they need to win it.
Website conversion
The pages that decide deals, rewritten so a visitor gets what you do and why it matters in seconds.
Feature launches
Releases that land: the narrative, the assets, and the go-to-market motion, owned from kickoff to live.
Finally, it's owned
Put those together and product marketing stops being everyone's afterthought. The story holds across every channel, the assets exist before the next deal needs them, and you stop being the bottleneck for all of it.
What working together looks like
From the first call to launch after launch.
- 01
We talk
Before our first call, I dig into your product, site, and positioning, and you walk in to a full teardown: what's landing, what's confusing buyers, and what I'd fix first. No pitch.
- 02
We agree on the plan
I come back with a scoped plan: the positioning to lock, the assets to build first, and what ships in the first weeks. You know exactly what you're getting.
- 03
Onboarding and quick wins
I embed in your product and team, and ship a couple of sharp assets early, usually the pitch deck or the pages costing you deals, so momentum builds from the first weeks.
- 04
The routine
I'm embedded in your roadmap, your launches, and your sales calls. I own positioning, the asset library, and every release, while you stay on the product.
What you're actually getting
Fluent in your stack
You won't have to explain what rate limits, Kubernetes pods, or CVEs are. I came up through engineering, so I translate the product into a story buyers actually get.
And the person you're actually working with
- I treat your brand like it's mine, and I don't drop the ball.
- I own the outcome, not the hours.
- I bring you problems already half-solved, before they turn into fires.
- And honestly, I'm a good hang. You'll like having me in your Slack.
Don't take my word for it
“Ido crafted our strategic narrative, brand messaging, and product design under tight deadlines. His ability to translate complex concepts into compelling stories made our website launch a huge success.”
Izhak Zimmerman
CEO & Co-founder
Questions founders ask
How is this different from hiring a full-time PMM?
You get a senior product marketer embedded in your team without the full-time salary, the equity, or the months of ramp. I plug in fast, own the work, and scale down when you're ready to bring it in-house.
Do you build the assets, or just advise?
I build them. The positioning, the decks, the pages, the launch assets, they ship from me. You get the finished work, not a slide of recommendations to go execute yourself.
What if our product is deeply technical?
That's where I'm at my best. I came up through engineering, so I can sit with your team, understand what you actually built, and turn it into a story buyers get, without you having to translate it for me first.
How fast does something ship?
Quick wins land in the first weeks, usually the pitch deck or the pages costing you deals. The deeper positioning work runs in parallel, so you see output early.
What does it cost?
Engagements start at $8,500 a month, retainer-based, scoped to what your product marketing actually needs. We work out the scope together before either of us commits.
From $8,500 / month
A flat monthly retainer, scoped to what your product marketing actually needs. We work out the scope together before either of us commits.
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