Ido Assaf
Free teardown

Give me 30 minutes. I'll show you what's holding your marketing back.

An honest review from a marketer seeing your business with fresh eyes.

We'll go through your marketing the way I would if you'd already hired me: where you're losing people, what's working better than you think, and the moves I'd make first. You'll leave with a short, prioritized list you can act on this week.

Book your 30 minutes
Ido Assaf

Teams I've worked with

ZestyRadiant SecurityQwakHyroSpot by NetAppControlMonkeyAttributeScaleOpsEleos Health
Who's tearing it down

An engineer who became a marketer

The useful part: I can read your product before I form an opinion about your marketing, so you never have to translate for me. Here's what that's looked like:

  • ZestyGrew ARR from $1M to $25M, seed to Series B ($110M raised).
  • Radiant350% more marketing-sourced pipeline as fractional CMO.
  • ControlMonkeyTook ARR from $100K to $1M, pre-seed to seed.
  • HyroStepped in as interim CMO and led an 8-person marketing team.
What you get

What we'll actually cover

We focus on whatever's costing you most. Here's what each piece of the review looks like:

How it works

How it works, start to finish

01

Send it over

Your site and how you're getting customers today. I review it before we talk, so we skip the warm-up and go straight to what matters.

02

We dig in together

30 minutes, live, the way I'd work if you'd hired me. Specific to your business, down to the page and the sentence.

03

Keep the list

You leave with a prioritized action list to run with right away.

Curious what I'd flag on yours?

Book your 30 minutes
Who it's for

Whether or not you already have marketing

Two kinds of people book this. Founders running marketing themselves who want to know what to do next, and teams that already have a marketing lead and want an honest outside read on how it's going. Either way, you get senior eyes that understand the product as well as the pipeline.

What founders say
350%

more marketing-sourced pipeline

“The kind of partner you can fully trust, who never drops the ball and treats your brand like his own.”
Shahar Ben-Hador

Shahar Ben-Hador

CEO & Co-founder, Radiant

$100K → $1M

ARR, as fractional CMO

“Ido is a brilliant marketer with exceptional creative skills, exactly the partner I was looking for to level up our marketing.”
Aharon Twizer

Aharon Twizer

CEO & Co-founder, ControlMonkey

$1M → $25M

ARR, while I led marketing

“Ido turns even mundane marketing into experiences that resonate with customers. He consistently delivered work that exceeded expectations.”
Lori Brigg

Lori Brigg

Former CRO, Zesty

FAQ

Questions founders ask

Is this actually a sales call?

No, it's not a sales call. I present my findings and offer a way to fix them. If you want to work together, you'll raise it.

What do I get afterwards?

A short written list of the moves I'd make, in the order I'd make them. Usually five or six, with the two or three that matter most at the top and a note on what to skip for now. It's yours; take it to your team, or to someone else entirely.

What do you need from me beforehand?

Your website and a couple of sentences on how customers find you today. Takes about two minutes. I read it before we talk so your 30 minutes doesn't go on background.

What if I already have a marketing lead?

Then you get a second opinion from someone with no stake in the current plan. Your lead is inside the work; I'm coming at it cold. I'll tell you what I'd do differently and what I'd leave alone. Bring them on the call if you can — it goes better with them in the room, and they have context I'd otherwise spend ten minutes getting.

After the teardown

The list is yours to run, with or without me. If you'd rather hand it over, the positioning sprint covers four weeks of narrative and messaging, fractional PMM picks up the product story, and a fractional CMO engagement puts an owner on the whole thing.

Book a time

30 minutes, and a list you can use tomorrow.

It's free, there's no pitch, and you keep everything we come up with.