Ido Assaf
Ido Assaf
About me

I help early-stage founders trust and love marketing

I'm an engineer who turned marketer - and never looked back.

After 10 years in technical roles, I realized I was more drawn to the story behind the tech than the systems powering it. Since 2018, I've helped dozens of deep-tech startups like yours turn complex ideas into clear, creative marketing that works.

Now I work with a handful of early-stage founders to do the same - through fractional CMO work, backed by creative storytelling.

The path

From engineer to founder

  1. 2008–2017EngineerIT, Customer Success & DevOps
  2. 2017–2018Senior Sales EngineerCynet Security
  3. 2018–2020Head of Product MarketingSpot
  4. 2020–2023VP MarketingZesty
  5. 2023–nowFractional CMOEarly-stage deep-tech
  6. 2025Co-founded VeDoVideo for deep-tech
  7. 2026Co-founded Innit LabsPositioning & GTM for cyber
What I stand for

I care about 5 things when it comes to marketing

We all gotta believe in something, right?

01

Different is better than better

Buyers forget the company that did it ten percent better. They remember the one that did it differently. My job is to make you the only obvious choice in your category.

Testimonials

How my clients feel

Shahar Ben-Hador
Shahar Ben-HadorCEO & Co-founder, Radiant

Ido started as an advisor and quickly became an irreplaceable part of our team. When our VP of Marketing left, he stepped up as a fractional CMO and owned the role like a full-timer.

From leading our rebrand to producing high-impact videos and running two major conference activations - Ido brought a rare mix of deep technical understanding and creative energy that took Radiant to new heights.

He's the kind of partner you can fully trust, one who never drops the ball, treats your brand like his own, and consistently delivers results that feel anything but part-time.

Radiant
Izhak Zimmerman
Izhak ZimmermanCEO & Co-founder, Attribute

I hired Ido for a short-term project to build and launch our first website. Initially, he was tasked with writing content, but he went above and beyond, crafting our strategic narrative, brand messaging, and product design elements under tight deadlines.

Ido's ability to translate complex concepts into compelling stories made our website launch a huge success. I highly recommend working with him.

Attribute
Aaron Bours
Aaron BoursCMO, Hyro

I brought Ido on as a fractional CMO at Hyro while I was away for seven months. He stepped in seamlessly, connected with and led our 8-person marketing team, and kept things moving without missing a beat.

From strategy to execution, Ido delivered, despite working only part-time.

He understood our goals, kept the team aligned, and provided structure and clarity at a critical time for the company.

I couldn't have asked for a better stand-in. I highly recommend.

Hyro
Lori Brigg
Lori BriggFormer CRO, Zesty

What truly sets Ido apart is his remarkable creativity. He has an innate talent for transforming even the most mundane marketing initiatives into captivating experiences that resonate with customers. He consistently delivered exceptional work that exceeded expectations.

I have no doubt that Ido will excel in any future endeavor he undertakes. His unwavering passion for innovation and creativity, combined with his hard working attitude and exceptional skills, make him an invaluable marketing asset.

Zesty
Aharon Twizer
Aharon TwizerCEO & Co-founder, ControlMonkey

I hired Ido as a Fractional CMO for ControlMonkey to help us scale our marketing efforts.

Besides his vast knowledge of Cloud and DevOps technology, Ido is a brilliant marketer with exceptional creative skills. Ido's presence, dedication, and passion for our success make him an integral part of the team.

I highly recommend working with Ido. He was exactly the partner I was looking for to help us level up our marketing.

ControlMonkey
Amit Ashbel
Amit AshbelVP of Marketing, Qwak

We engaged with Ido and Avi to produce a new commercial for Qwak that would explain our platform in a fun and engaging way.

From the initial concept to the final execution, Ido and Avi demonstrated world-class professionalism and creativity. I wanted to thank them again for their magic and devotion, which made this commercial a huge success with great feedback across the board.

Qwak
Ido Assaf

Let's build an awesome brand together