Turn your product's edge into pipeline
I help early-stage deep tech founders work out what makes them different, who it matters to, and turn it into the positioning, messaging and copy to prove it.
Sound familiar?
- My website isn't getting enough demos
- No one's responding to my outbound
- Demo calls aren't converting to pipeline
- All of the above?
The root cause is almost always upstream.
It's rarely the SDRs, the leads, or the market.
4-week positioning sprint
Why most positioning falls short
The price of getting this wrong compounds every month
I research it. I build it. I make sure it works.
Buyer and competitive research, turned into positioning, messaging and copy, then written into a repository your team and your AI keep using after I'm gone.
Weeks 1–2
Data first, opinions second
Before we meet I've already mapped your competitive landscape, your buyers' language, and the market signals around your category. Then the workshops surface what data can't. The result is positioning that's differentiated, credible, and actually yours.
Weeks 3–4
Framework to live assets in two weeks
The framework becomes words your whole team can use. Messaging hierarchy, proof points, voice, and homepage copy written for your specific buyers rather than for your investors.
Yours, permanently
Where the real advantage compounds
Most positioning work ends in a slide deck that gets presented once and quietly contradicted by the next person who writes a page. This ends in a repository your team keeps working in.
What to expect from the sprint
When you target the right buyer with the right message, everything downstream converts better.
Higher website conversion
Your homepage speaks to the buyer's world instead of listing features.
Outbound actually gets better
Reply rates go up when the message hits a problem buyers actually relate to.
Demo calls convert to pipeline
First calls land because your story is one the buyer already half-believes.
A consistent story that sticks
From website to outbound to the founder's own posts, every surface says the same thing.
Find out exactly where your positioning is falling short
I score your positioning against your direct competitors across 7 dimensions and show you exactly what to fix, in a free 30-minute walkthrough.
Scoring dimensions
Category is invisible above the fold
A first-time visitor can't place you in under 3 seconds. The category you compete in is never named in the hero.
Your headline describes the technology layer, not the problem it removes. Buyers scanning the page leave with no frame of reference.
Nine of ten competitors anchor on the same capability claim. Nobody is anchoring on the outcome the buyer is actually measured on.
Your angle: own the gap between what the team ships and what the market can understand.
The positioning sprint
Four weeks of buyer research, positioning and messaging — delivered, written, and codified into a repository you own.
About 8 hours of your team's time.
What you get
- Buyer research
- Competitive intelligence
- Market and category research
- Positioning framework
- Competitive landscape map
- Messaging document
- Category narrative
- Full homepage mockup
- Voice and tone guidelines
- Your GTM repository
Add-ons
For companies still in stealth or pre-launch: the sprint carries straight into brand, website, and launch.
Brand direction
Creative brief, brand strategy, design studio selection and liaison, brand book approval.
Website
Full copy for nine page types, animation and interaction direction, design and dev coordination, QA.
Launch
Announcement, launch deck, social and PR assets, sequencing, launch-week support.
Frequently asked questions.
What's usually missing is the foundation underneath the headcount. If the positioning is undefined, a good marketer spends six months producing work that doesn't compound, and nobody can tell you why it isn't landing.
A marketing hire and a sales hire operating on broken positioning costs roughly $135,000 over six months, before a dollar of ad spend. The sprint costs a fraction of that, and it's what makes both of them productive when they arrive.
About eight hours across four weeks. Four or five workshops at ninety minutes, plus review cycles on the drafts. The research is mine to do.
Then the interviews go to prospects, design partners, or people who evaluated you and picked something else. That last group is usually the most useful conversation you'll have all quarter.
The repository is yours and it's built to be extended. If you want ongoing help I take a small number of fractional clients, and we can talk about that once the foundation exists.
Yes. I do a free teardown of one company's positioning most weeks. If you'd rather see how I think before spending anything, ask for one.
