ControlMonkey – Terraform Automation Platform
ControlMonkey was sold as a broad cloud management platform, a category so wide it told no one what the product actually did or who it was for. The Terraform-native value, the part developers cared about, was buried under generic cloud language.
We narrowed the story to the thing the product was best at. ControlMonkey became a Terraform automation platform, with a message built around governing your cloud through the Terraform workflow teams already trusted. Then we rebuilt the website, content engine, and event presence around that one sharp idea.
From a vague category to a sharp story
Level up your Terraform Game
Govern your cloud with Terraform
I hired Ido as a Fractional CMO for ControlMonkey to help us scale our marketing efforts.
Besides his vast knowledge of Cloud and DevOps technology, Ido is a brilliant marketer with exceptional creative skills. Ido's presence, dedication, and passion for our success make him an integral part of the team.
I highly recommend working with Ido. He was exactly the partner I was looking for to help us level up our marketing.
What I delivered
Website
Weekly Product Releases
Social Media
Content
Video Testimonials
