Portfolio
Innit Labs – Positioning & GTM for cybersecurity
IndustryCybersecurity
StageEarly-stage
EngagementFounder & builder
This one's mine. I started Innit and built the whole thing myself - the name, the logo, the brand, the website, the positioning, the messaging. All of it, from scratch.
The challenge
Early-stage cybersecurity startups struggle to figure out what actually makes them different, and how to sell it.
The solution
Innit Labs is a positioning and go-to-market firm for early-stage cybersecurity startups, built to solve exactly that. It helps them figure out what actually makes them different, and how to sell it.
The work
What I delivered
Website
Explainer
