Zesty – Cloud Optimization Platform
I was Zesty's marketing lead, brought on pre-seed to build the marketing function from scratch.
Zesty is a cloud cost optimization company that launched into a crowded FinOps market, where most tools sound alike and a clear reason to choose one is hard to land.
As Zesty's marketing lead, I built the function from the ground up and sharpened the product story around a concrete outcome engineers and finance both cared about: automated AWS cost savings.
From a vague category to a sharp story
Cloud Financial Excellence
AWS Savings on auto-pilot
What truly sets Ido apart is his remarkable creativity. He has an innate talent for transforming even the most mundane marketing initiatives into captivating experiences that resonate with customers. He consistently delivered exceptional work that exceeded expectations.
I have no doubt that Ido will excel in any future endeavor he undertakes. His unwavering passion for innovation and creativity, combined with his hard working attitude and exceptional skills, make him an invaluable marketing asset.
What it added up to
What I delivered
Rebranding
Website
Social Media
Field Marketing
Commercials
Video Testimonials
